How to optimize your website for Mobile Devices: -

What is a Mobile Optimized Website?

Mobile Optimized Website is basically designed for smaller screens and built using a mobile-first approach that will reformate itself for mobile users. The main aim is to make the website as frictionless as possible for mobile users.

The Importance of Having a Mobile 

Optimized Website: -

The usage of mobile devices is getting wider and wider nowadays. And, it is been measured that nearly 60 percent of organic search visits appear on mobile devices in India. And so, this means that if you have a website then you should optimize it for mobile use. At, Softskillers we have an expert team of digital marketing that can help you to optimize your website and make it more mobile-friendly.

why you should optimize your website?

1. Reach more customers.
2. Increase your revenue. 
3. Get more traffic. 
4. Boost your search engine rankings. 
5. 
   Boost your social media preference.

• Reach more customers: - In today’s digital era, customers and users spend more time online on smartphones and then on PCs and desktops. And according to research, eight out of ten people will leave a website that doesn’t run well on mobile devices.
  

  

• Increase your revenue: - 

More sales equals higher revenue for your firm. In 2017, 34.5% of U.S. retail eCommerce revenue came from mobile sales. This number is expected to reach 53.9 percent by 2021. A well-optimized website can increase your conversation rates and total revenue.

• 
  Get more traffic: - Mobile-friendly content performs better in search engines. Thus it will help in getting more traffics and backlinks. And so, it shows that switching to a responsive design can increase traffic by 30 percent. High traffic helps increase brand awareness and gives your business a competitive edge.

  

• Boost your Search engine Rankings: - The search engines mostly favor uplifting mobile-friendly devices. In 2016, Google has launched a new algorithm, which gives ranking speed-up for responsive sites in mobile search results. You can hire us for boosting up your websites and make your site mobile-optimized.

• 
  Boost your social media presence: - About 80 percent of social media applications are used on tablets and smartphones. If your website is not optimized for mobile, customers would not be able to share your content through social networks. As a result, Google uses social media signals as a ranking factor it will lower if the website is not optimized.
  

In conclusion, a responsive website can boost your brand on every level. If you can need more information about SEO you can read our blog.

4 Ways to optimize your website for mobile:

Test your website using Google’s Mobile-Friendly tool: - This tool provides you a detailed overview of your website whether it is mobile-friendly or not.

Use a responsive WordPress theme: - When it comes to choosing a WordPress theme, you need to choose a responsive theme where you can get your site’s design to render properly despite browser, device, or screen size. We have a skillful team of web developers and website designers, which will create a good and responsive design despite any other devices or screen size. You can just contact us by clicking over here and can also hire us by connecting us through social media platforms.

Improve your website's loading time: - Considering your website loading time from the customer’s point of view is very important as it will attract both Google crawlers and more visitors.

Enable Accelerated Mobile Pages: - The Google Company has launched a new project called AMP (Accelerated Mobile Pages). This AMP version was developed for users who can easily access your website through mobile wherever they are in any corner of the world.

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Why SEO is important for your brand?

Why SEO is necessary?

SEO is the exercise for increasing the quantity and quality of the targeted audience to visit your website through organic search engine results and helps in increasing your brand visibility. So, it will help you to convert qualified opportunities into customers. Hence, it will improve your conversion rate too. 

At Softskillers, we have a team of certified SEO executives who will help you rank your website on multiple search engines. If you want to boost up your website you can just contact us via our website.

Important factors to be considered in SEO

SEO has many benefits:

1. Visibility and Rankings.
2. Web Traffic.
3. Trustworthy.
4. User Experience.
5. Growth.

• Visibility and Rankings: When your product or brand website is shown in the top five suggestions that it will clear the visibility and also increase the rankings.
• 
  Trustworthy: Search Engines such as Google, Bing and many more will higher your appearance if your SEO score is higher and so it is necessary to increase your score.
• User – Experience: A well-optimized website can easily communicate about the product or service that is being offered and how to obtain it. For Instance, if a user struggles to navigate your website, the same happens with the search engine as well.
• Growth: There is no doubt that – SEO is the key to growth for your brand. A website that is well-optimized is more likely to gain more customers and make more sales.

What are the main elements of Search Engine Optimization?

        

• On-site SEO: This element is used to improve the content on your site to make sure that it's search engine friendly. 
• Keywords: Keywords that refer to the specific words and phrases that potential customers use to search for answers online.
• Content: Content is the essential lead for reaching out and engaging with your audience.
• Local SEO: Local SEO is also a search engine optimization technique that helps your business to be more visible in local search results on Google and other search engines like Bing and many more.
• Off-Site SEO: Off-site search engine optimization techniques involve attempts to be made on websites outside of your own to boost up your ranking. The key element to off-site SEO is link building or “backlinks” which is an attempt to have other reputable, high traffic websites link back to your site. At, Softskillers we have a great reach on Quora which can help you to grow the backlinks easily and many more platforms.

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Why to choose WordPress?

What is WordPress?

WordPress is the most used platform by developers but still, some of them are still demented about this Platform. So basically, WordPress is the simplest and the most popular way to create your own blog or website. Apart from being simple, it is also the quickest way to create a website. Nowadays, WordPress has become the primary tool for small or big firms; it is used frequently to create blogs or traditional websites. 

We had a team of Skillful WordPress developers who can build the website as per your choice and customize it accordingly. You can contact us by just visiting our website.

Why should we choose WordPress?

• Responsive Design.
• Best CMS (Content Management System).
• SEO-friendly.

Let’s take a deep look at that:

    

Responsive Design

     As mobile has become the best place to fetch traffic for business websites, they need to be responsive to reach correct audience. At, Softskillers we have a massive team of developers who will help to create your website responsively.

Best CMS (Content Management System)

Besides having such a huge user base, WordPress is the best platform to manage the content of your website. We can also help you out with that, managing content is easy but it might get hectic when it gets overloaded, and so our team would help you maintain the content along with your website.

SEO-Friendly

Search Engine Optimization is all about making sure your website gets enough traffic daily from google, Bing, and so on. At Softskillers, we have a team of digital marketing that helps you to bring organic traffic and target your audience. 

Let's look at some of the pros and cons of WordPress:

Pros of WordPress:

• User-friendly CMS: WordPress is very user-friendly because of its origin in blogging and along with that it is very easy to navigate through the backend of their WordPress site.
• Plugins: The plugins helps you to customize and enhance your WordPress site
• Responsive: With the increase in usage of internet surfing done on mobile devices, having a mobile-friendly site with uniformity across all devices is very important to the UX.
  
  

                                                                 Cons of WordPress:

         

• Vulnerability: As being Open-source, WordPress is more attractive to potential hackers. To install the plugins by taking proper caution.
• Speed: Certain themes contain a lot of unnecessary generic code, which can decrease the speed of the WordPress site.
• Customization: we all hesitate to invest in customization, as it gets expensive. At, Softskillers you will get a genuine team that can customize your website according to the client's needs.

Our Work

       Take a look at our portfolio. Here are some websites that we created using WordPress

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About Softskillers: -

The Softskillers company has a group of skillful developers and designers which give their 100% in completing your project quickly without any errors and complete it within the fraction of the time. Softskillers has expert and skillful developers which can provide service in all types of technologies, including Website development, mobile development, SEO and Designing. An IT company where skills, meet opportunity.

We have served in many industries which are represented over the world. Also, along with the we not only provide customer support, but also had completed many international projects including international and local. Thousands of satisfied customers and still counting with fortunate projects. What separate us as IT services is that we believe in customer satisfaction and keep supporting them throughout their journey.

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